AT&T Case Study
Unity Communications significantly increases sales for AT&T by 20% in the Arizona market through collaboration of real-time strategy and appointment setting.
AT&T was at a crossroads in the Arizona wireless sales market due to a loss in market share to their primary competitor—Verizon. The steady year-over-year decline was precipitated by public perception that the brand’s coverage and customer service were not of the same caliber as the competition. After key accounts had been lost in Arizona, and staff turnover reached a high point, AT&T needed a sharp turnaround to once again secure more of the local market share, reclaiming customers from Verizon’s 80% market foothold.