14 Sep 2018
Loyal customers generate 67% more sales revenue compared to new customers! That means that loyal customers should be every growing company’s top priority.
But wait…what if you don’t know how to keep current customers coming back for more? You’ve come to the right place.
Our experience in sales and customer service can help you. Let us tag along on your journey to improving your customer retention rates. Our tools can help pave the way to creating professional retention management!
Keep reading to discover our six powerful ways to improve customer retention management!
1. Consistency over Intensity
The best way to gain your customers’ trust is to provide consistent service. That means responding to all comments online and off. And responding to both positive and negative feedback and reviews.
Negative comments or complaints can be daunting for any business owner. More so if they’re online for thousands to see. Don’t shy away from this challenge. Always respond to negative comments and complaints with positivity and resolution.
It’ll make an upset customer feel better. And, you’ll be showing another potential customer that you care. That way they feel more inclined to do business with you.
The goal is to show your customers that you care about them. That you care about the quality of your product and your brand name. Taking pride in the products and services you offer is going to build credibility.
2. Create Social Platforms
Customer retention management thrives on current customer engagement. That means getting involved with your customers. Ask questions.
Generate survey’s they can fill out. What’s important is collecting their honest opinion. This feedback is vital to your company’s growth.
Getting involved may mean creating social media platforms like Facebook, Twitter, or Instagram. In fact, 50 million small businesses use Facebook to connect with their customers! Social media platforms give you the chance to showcase your business online.
You’ll also be advertising for potential customers. You can comment on customers’ experiences, “like” photos, and share stories. By all means, spread that positivity!
3. Listening Matters
Listening to your current customers’ requests now will create long-term customers. To improve retention, you have to listen as well as learn from your current customers’.
Ask yourself some simple questions like:
What do customers want to see from my business?
Are they satisfied with the products, services, and customer care?
If not, can I improve it?
Knowing the answers to these questions pinpoints areas needing improvement. Being open-minded and flexible is key to customer retention management!
When you improve your business, it shows. Your customer will see that your company is innovative. Be a leader that is ready to take on that new, venturous leap toward success. Bring in outside help to lower costs, and take advantage of business opportunities.
4. Try out a Rewards Program
Keep customers excited about your products and services. The best way to do this is by offering them rewards for choosing your company. There is a lot of competition in today’s society. That’s why it’s super important to thank your customers for choosing and trusting you!
You can set up a rewards program that offers your customers benefits. You could do something like: buy ten services and earn one reward for a free service. Customers want to earn points!
After a while, it becomes an addictive game. In fact, 61% of customers sign up as a member or subscribe to company pages after receiving coupons. Treat your customers with a reward program that’ll also benefit your company.
Loyal customers spend more money. So do your best to keep steady on progressing your customer retention rates. After a while, the results will start to show.
5. Management Training
Listening to your customers helps. Creating rewards programs engaging your customers. These factors are only the start of improving your customer retention management skills.
To crack down and get to business, you have to bring in some professional coaching and outside help. That includes outside resources that you and your management can learn from.
Professional coaching and leadership development are great ways to train your management team. They’ll learn negotiation skills and tactics. And how to diffuse conflict, which will come in handy for any irate customers with complaints.
Team building is also a great way to improve your customer retention management. After all, if your team isn’t happy, they won’t be working to their fullest potential. Invest first in equipping your team with the best professional development.
6. Set up Your Office Voicemail
More important than anything else is how you communicate with your customers. Communicate can make or break a relationship with a loyal customer. While we would all love to be present all-day-every-day for our customers, it’s not realistic.
As an owner, you have minimal free time as it is. That’s why it’s crucial to set up a personalized voicemail as soon as possible. When a customer calls, they’ll have the nice touch of hearing a human voice rather than a teleprompter.
This may seem like a trivial or minuscule detail. But details are absolute game-changers in the business world. The goal here is to make customers feel unique or special. You don’t want them to feel like they’re another face amongst a crowd.
It’s important to find every customer’s uniqueness. This strengthens the bond between you and your customer. Setting up a personalized voicemail is a quick-and-easy touch that’ll do the trick!
How We Can Help Improve How You Go About Customer Retention Management
Finding the key to customer retention and customer retention management can be tricky. It requires having a trained eye and being detail-oriented. We recognize that fixing some leaky holes in any business is not an overnight job.
It takes effort and time. That’s why we are here. We want to build solutions with you. We’ll strive to help you transform your company into a well-oiled machine.
Keep your business growing with these six powerful methods. We’re sure that these details will work to improve your customer retention rates. Remember that customer retention management is a learned skill.
That means it’ll take some practice to perfect. Be present for your team, and reach out for resources. We’re here to help!